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Health Center launches new magazine

by Pat Keefe - October 11, 2005

A new University magazine, UConn Health Center, tells the story of the programs, innovations, and activities that have established the Health Center as a leader in the field of medical and dental education, research, and clinical care.

UConn Health Center’s audiences are Health Center alumni, donors, opinion leaders. members of the health care community, faculty, staff, volunteers, and students.

The magazine, to be published three times a year, will communicate the academic programs, research and clinical services which the state’s only public health center provides. In telling these stories, the magazine will explore the critical interconnections between research, education, and clinical care.

“We’re delighted to have a new magazine highlighting the excellent work, people, and potential of the Health Center,” says Dr. Peter Deckers, executive vice president for health affairs.

“The magazine is intended to solidify our connections with alumni and friends, grateful patients, and donors by documenting the very important work that is done here, as well as suggesting the many philanthropic opportunities that exist at the Health Center.”

The premiere edition will be delivered to readers next week.

“We have created a magazine that’s intended to inform its audience, but is also designed to captivate and inspire,” says Kristina Goodnough, editor.

The magazine is designed by staff of University Communications in Storrs.

“ UConn Health Center magazine is another example of the partnership between the Health Center and the Storrs campus,” says James Walter, associate vice president for communications at the Health Center. “By combining the design skills that University Communications has demonstrated with successful publications such as UConn Traditions with the editorial expertise at the Health Center, we are able to create a magazine that interests and informs through creative design and engaging writing.”

UConn Health Center appeals to its readership by focusing on programs that promote the discovery of new knowledge, public wellness, and community, while reaching out specifically to alumni through profiles and class notes.

Communication isn’t all one way, from the Health Center to the reader, Goodnough points out. Feedback is encouraged.

“We’re eager to hear from our readers,” she says. “We want to know what their reactions are, but we also want to hear story ideas and suggestions from them on how to make UConn Health Center magazine even more engaging.”

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